Website Sponsor
Print Sponsor
Internet Cafe Sponsor
Aspen Sponsors
Telluride Sponsor
Vail Sponsors
Breckenridge Sponsors
Loveland Sponsors
Foothills Friend
American Solutions for Business
Trey Hall
About the Session
Millennium Promise – Cause Marketing
The presentation will share the “causal capital” approach to philanthropy using the work with Millennium Promise as a launching point. The presentation will paint the consumer giving landscape, make an argument for causal capitalism, and describe the Consumer Capital Partners' (CCP) approach to creating sustained consumer giving to philanthropic endeavors using private sector principles, strategies and tactics.
The presentation will share these concepts using the plan and insights from research that has lead to strategies and tactics that will help build the brand for sustainable consumer giving.
Biography
Trey Hall, Chief Causal Marketing Officer, Consumer Capital Partners. Mr. Hall is a brand and product development expert, specializing in strategic alignment through the development of brand architectures and marketing plans that magnify those architectures. He has spent the last 20 plus years working on comprehensive brand and product development to optimize their relevance in the consumer marketplace. He has been instrumental in developing unique products, promotions and events to make brands more relevant to specialized consumer groups.
Mr. Hall and CCP are now taking these private sector strategies and tactics and applying them to the non-profit world. This “causal capital” approach is designed to create sustained consumer giving in key areas of need around the world.
Conference web site sponsored by Ragan
