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American Solutions for Business
Tracy Harlow
About the Session
The Power of a Balanced Communication Team
It's easy to find fabulous writers, great webmasters or savvy media reps, but how do you find balanced communicators? That is, communicators with a strong mix of communication skills who can work well with customers — from the help desk to the CEO. And then how do you create a team of "do-it-all" communicators that meets the needs of the organization? There's power in balance for the leader, the communicator and the customer. Whether you're managing a department or searching for more skill balance in your own career, in this session you'll learn how to:
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Understand what skills are required for balance and the importance of strategy in the mix
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Seek and find communicators with a balanced background — and future
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Align a balanced communications team with the business
Biography
Tracy Harlow, Director of Communications, ConocoPhillips. Ms. Harlow has managed a team of communication employees and contractors aligned with the businesses she supports. Her 15 years of experience in the telecommunications, health insurance and energy industries has helped her build a balanced communications skill set and garner more than 25 IABC and PRSA awards, including Communications Professional of the Year from IABC Tulsa in 2004. Tracy also volunteers as co-chair of the community leadership program in Bartlesville, Okla., and serves on the boards of IABC Tulsa, Ray of Hope Advocacy Center and Big Brothers Big Sisters.
Conference web site sponsored by Ragan
