Develop the characteristics and competencies you need to be an effective leader. Discover new insights and tools to help elevate your contributions to the business—whether you are in a management role, an individual contributor or an ambitious entrepreneur with a desire to grow your business.
The Internal Communication track will help you deliver greater value through strategic employee communication. Get employees motivated in the success of your business—as well as in their own professional growth. Learn how to get the most out of every communication vehicle, from face-to-face, to printed collateral, to web content and social networking tools.
Building, promoting and managing an identity is crucial whether your goal is to sell a product or service, keep employees engaged in the business, build good will or improve the customer experience. Marketing and Brand Management track presenters show you how to influence attitudes and behavior, and how to build your brand from the inside out.
Public Relations work is much more than news releases and crisis communication. Today’s PR professionals are breaking the mold and reaching constituents in new, innovative ways. The presenters on the Public Relations track will demonstrate how you can blend age-old PR campaign strategies with information age PR tactics to increase product awareness and shareholder value.