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Silvia Cambie
About the Session
Corporate Social Responsibility: How to Behave in a Flat World
Successful Corporate Social Responsibility (CSR) starts at home.With local communities becoming global, your primary CSR audience these days is your staff. Employees are your relationship managers. Their active involvement is what makes the difference between authentic corporate citizenship and lip-service.
New approaches to CSR and corporate giving are surfacing every day from emerging economies like China and Brazil. Your employees’ cultural and relational awareness is the key to penetrating these markets’ psyche and understanding the needs of their communities.
This presentation will be based on research for the book on international communication that Ms. Cambie is currently writing for the UK publisher, Kogan Page. It will give you useful ideas for promoting CSR programs to your staff at home and around the world. You will be encouraged to look beyond the Western world for new creative approaches to the triple bottom line, using your employees' cultural and relational awareness.
Biography
Silvia Cambie, Director, Chanda Communications. Chanda Communications is a UK-based consultancy specialised in leadership communication, branding, social media and training.
An experienced cross-cultural communicator and certified coach, Ms. Cambie began her career as a correspondent from Eastern Europe for several leading British and German business publications, including The European and Euromoney. She covered post-communist economic reforms in the Czech Republic, Hungary, Poland and Kazakhstan. She then worked in Brussels, the political capital of Europe, as a communicator and lobbyist for international trade associations (American Chamber of Commerce, European Savings Banks Group).
Ms. Cambie serves on IABC’s International Executive Board and is immediate past-president of IABC Europe-Middle East. She is also regional director for Europe of The International Alliance for Women (TIAW).
Ms. Cambie speaks five languages and writes regularly on cross-cultural issues on her blog, XCulture: chandacom-xculture.com.
Conference web site sponsored by Ragan
