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American Solutions for Business

Michael Deas, ABC

About the Session

Why Consider Accreditation? The Value and Benefits of Getting Your ABC

In this day of focus on ROI, business results, and success measurement of communications activities — all good things — little time is left for the average communicator to consider those questions burning in the back of the mind:

When will I be able to stop, assess where I am professionally, and consider where I’d like to go?
Am I expanding my skill set — or stuck in a rut performing what I’m good at?
What is my true value as a communicator? How do I show my boss the potential value he or she is overlooking?
How can I be regarded as a strategic advisor instead of a fire fighter — in light of daily deadlines?

Mr. Deas proposes answers to those questions from an often overlooked source: IABC’s Accreditation Program. Speaking from his own experience, he dispels misconceptions about accreditation that he himself once held. His journey from skeptic to workshop leader for accreditation is both bittersweet and humorous. This presentation will help you gain confidence to "take the plunge" and give you handy tips to help navigate the swim.

Biography

Micheal Deas, ABC, Principal, TransGermanica LLC. A seasoned marketing and corporate communications professional and winner of multiple Gold Quill and Silver Quill awards, Mr. Deas is the voice for global corporations in both English and German, which he speaks and writes fluently. He understand the nuances of cross-cultural communication and excels at keeping communication audience-focused.

Prior to managing corporate and marketing communications for CH2M HILL, a global engineering firm, Mr. Deas spent eight years in nonprofit organizations working for humanitarian causes overseas. He has worked with the U.S. Army in Europe and has run his own relief organization helping disadvantaged groups of people in Eastern Europe.

Mr. Deas has been an Accredited Business Communicator since 2004. He is past president of IABC South Carolina and current Vice President of Professional Development for IABC Colorado.