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American Solutions for Business

Mark Schumann

About the Session

Brand from the Inside

For an organization, engaging employees in the company’s mission, strategy and brand promise can be a challenge. But success can’t happen on the outside unless connections happen on the inside. Brand from the Inside will review, in detail, the essential steps to emotionally connect employees to the brand promise an organization makes to its customers. You will learn, step by step, how to:

Create a value proposition to articulate what you offer employees
Package that value proposition into a compelling and creative employer brand
Market that employer brand to recruit, retain and engage employees

Biography

Mark Schumann, ABC, Principal, Towers Perrin. Celebrating his 30th year as a member of IABC, Mr. Schumann is a Principal and a Communication consultant for Towers Perrin, and the Managing Principal of the firm’s office in Houston. From 1998 through 2004, Mr. Schumann served as the leader of the firm’s Global Communication business.

Mr. Schumann recently co-authored Brand from the Inside with Libby Sartain, and is currently working on a second book with Ms. Sartain, Brand for Talent.

Mr. Schumann is the winner of 15 Gold Quill Awards, and is a former Communicator of the Year of Houston and Dallas. He is currently a member of the IABC International Executive Board, a position he also filled in the 1980s.