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American Solutions for Business
Lori Silverman
About the Session
Wake Me Up When the Data Is Over: Making an Impact Through Stories
Need an effective way to capture distracted employees' attention and have them accurately recall what you told them? Do you need to quickly and successfully communicate complex ideas, inspire people to change an old attitude or embrace the future? Stories can help you and your organization achieve these outcomes in addition to double-digit growth, significant reductions in turnover and considerable improvements in employee engagement.
Learn what distinguishes stories from examples and case studies, what makes stories more effective than other forms of communication, and how to structure their content for maximum impact. Listen to examples of how stories have been effectively used to:
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Deploy strategic direction
- Relay critical internal and external communications
- Create more loyal employees
Come and find out how to infuse a story-based culture into your organization.
Biography
Lori Silverman, Owner, Partners for Progress. Ms. Silverman is a business strategist, keynote speaker and author, and the owner of a successful management consulting firm. For more than 20 years, she has worked with organizations in various industries on implementing significant changes and creating viable long-term strategies to increase their success.
Ms. Silverman has appeared on more than 50 radio and TV shows to talk about using stories to achieve tangible business results, and she has authored numerous articles and books including Critical Shift and Stories Trainers Tell. Her latest book, Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results, debuted in the top one hundred books on Amazon in October 2006. Visit partnersforprogress.com.
Conference web site sponsored by Ragan
