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American Solutions for Business
John Deveney, ABC
About the Session
Preventing the Time Bomb from Exploding
Crisis communication is one of the most sensitive public relations areas. Every action must be thoroughly researched and planned with impeccable accuracy. It is also where PR’s abilities and value to an organization can be most appreciated. As the adage goes, perception is reality — maintaining control of the situation and the information that reaches your constituents is of utmost importance. The ultimate goal is to manage potentially damaging situations and the quality and timing of information released to the public.
Case studies and discussion will be used to examine ways to turn a crisis into an opportunity for your organization. We’ll introduce you to:
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The role of communication counsel in a crisis
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A step-by-step guide to managing a crisis
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Who needs to be on your crisis response team, both within and outside your organization
Biography
John Deveney, ABC, APR, Senior Counsel, Deveney Communication. Mr. Deveney will detail the firm’s unique experiences in the wake of Hurricane Katrina and the advanced crisis planning, tools and tactics that brought about a virtually seamless transition for the firm’s clients. Mr. Deveney will also present a case study of the Tourism Communication and Media Center that the Deveney team established barely three weeks after the storm to manage the 2,000 imbedded journalists in New Orleans and work toward turning the tide of negative images and messages about the city being played out in the global media marketplace.
Conference web site sponsored by Ragan
