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American Solutions for Business
Dianne Culhane and Marcus Wade
About the Session
Blog Helps Log a Culture Change at Coca-Cola
Discover the power of using a blog to involve leaders and employees in conversation that helped redefine what success is for a 120+ year old global company and brand. Understand how to prepare leaders and your organization for participation, the steps of implementation, analyzing the results, and seeing the impact in improved employee engagement and performance. Learn how to position and use a blog or any new media vehicles as strategic tools to affect the direction and results of any organization.
This case study of The Coca-Cola Company's short term Blog Blast will demonstrate new possibilities for leadership of internal communicators in delivering value.
Dianne Culhane. Ms. Culhane is a communications pioneer specializing in collaborative leadership practice and communication for sustainable results. After 22 years with The Coca-Cola Company, she is now in private practice, helping organizations and corporate clients improve their collaborative leadership. As a member of The Coca-Cola Company’s Top 150 executives, Ms. Culhane co-led the development of the mission and vision goals for the company’s 10-year sustainable growth plan. In this effort, she was instrumental in designing and facilitating the approach taken by company leaders to co-create the change plan for the transformation. As Group Director of Global Internal Communications for The Coca-Cola Company, she built the first internal communication department and led its development along the continuum of excellence from one-way communication to an employee engagement model.
Marcus Wade, Global Resource Director, The Coca-Cola Company. Mr. Wade is a 10-year veteran of The Coca-Cola Company and has worked in the communications field for more than 15 years. As Global Resource Director, he most recently served as strategic communications lead for Winning with Our Manifesto—the company’s blueprint and vision for achieving sustained, quality growth by 2015. Mr. Wade has served in various communications capacities during his tenure at Coca-Cola. For the past two years, he has developed and led the company’s Global Internal Communications Network, recognized as a best-in-class center of expertise in the company. The network consists of internal communications professionals in six geographies worldwide.
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