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American Solutions for Business
Chris Arnold
About the Session
Using Unconventional Marketing Means
Denver-based Chipotle has created a big name for big burritos on a small budget. Some of their competitors spend in four days what Chipotle spends on marketing in a year. It’s taken creative marketing and a strong sense of fun to carve out their share of the restaurant industry. In this session you’ll learn:
• How Chipotle has built a national brand without being a major advertiser
• The importance of having an unconventional marketing philosophy throughout the evolution of your company
• How to make unconventional marketing part of your DNA
Biography
Chris Arnold, Public Relations Director, Chipotle. As Public Relations Director at Chipotle, Mr. Arnold oversees all media relations for the big burrito joint nationwide, requiring him to forge and maintain working relationships with the news media, issue worthwhile information regarding Chipotle and its business activities, speak on the record for the company, manage sensitive issues, and if all else fails, grovel for news coverage. When he’s not schmoozing the media, Mr. Arnold also supports Chipotle’s community support and philanthropic programs (which contribute more than $1 million annually in cash and in-kind contributions to communities around the country), counsels senior executives, manages a network of about 10 local, regional and national public relations agencies, and directs all of Chipotle’s public relations strategy and programs.
Mr. Arnold has 15 years of public relations experience, working for some of the Rocky Mountain Region’s foremost public relations and advertising agencies, as well as a stint in corporate America. He has won numerous awards for his work, was named to the Denver Business Journal’s “Forty Under 40” list of young business leaders, is a graduate of the Leadership Denver program, and is actively involved in various community activities.
Mr. Arnold has a bachelor’s degree in Journalism and a master’s degree in Business Administration from the University of Denver.
Conference web site sponsored by Ragan
