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American Solutions for Business
Barbara Gibson, ABC
About the Session
The Care & Feeding of Spokesperson Egos: How to be an Effective Media Coach
You put them through media training, work to pitch and secure interviews and briefings with key journalists, and prep them as best you can, but the success of every media interaction ultimately depends on the spokesperson. Whether it’s the CEO or a technical expert, a PR practitioner often depends on someone else to deliver the organization’s message to the media. But does your spokesperson have all the skills and abilities to deliver top results? And if not, do you have the expertise and coaching skills to help them develop? Join Barbara Gibson for an illuminating look at why some spokespeople succeed at generating positive media coverage, and some fail. You'll learn:
• 12 key spokesperson traits that impact interview success
• What a journalist looks for from every interview
• How to play to your spokesperson’s strengths (and minimize their weaknesses)
• How to give feedback without bruising egos (or threatening relationships)
• 5 tips to improve your spokesperson coaching skills
Biography
Barbara Gibson, ABC, Founder and President, SpokesComm. Ms. Gibson has more than 18 years of experience in corporate communication, public affairs, public relations, advertising and marketing. An American transplant to the United Kingdom, she has lived in the London area since 2002.
Ms. Gibson's career is distinguished by more than three dozen professional awards, including an IABC Gold Quill Award of Excellence. She currently serves as the 2008-2009 IABC International Chair. She is a Past-President of the UK Chapter of IABC and Past-Chair of the Europe/Middle East Region. Ms. Gibson is also a Fellow of the Royal Society for the Encouragement of Arts, Manufacture & Commerce (RSA), and a member of the Chartered Institute of Public Relations (CIPR).
Conference web site sponsored by Ragan
