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April McGee

About the Session

Beyond Usable Websites: Persuading Your Customers to Go with the Flow

Traditional usability focuses on ease-of-use factors such as learnability, efficiency, memorability and satisfaction. It asks questions such as: Can people navigate the site? Can they find the content that they need? But once they've found the information, are your customers actually clicking where you want them to? Are they noticing important content? Or overlooking it? Do your designs connect with your users and engage them?

In this session, we will delve into the emotional layer of the User Experience and find out how the elements of persuasion, emotion and trust affect site usage and decision making. We will discuss how you can design your site to grab users' attention and increase their momentum towards the next step. Finally, we'll explore what questions you should ask to evaluate how well your site reflects the aspirations of your customers.

Through case studies and practical tips for user-centered design, find out how to construct user interfaces that hit the mark.

Biography

April McGee, M.S., CUA, Human Factors International. Ms. McGee is a project director and course instructor at Human Factors International. With more than 21 years of usability experience, her expertise includes user interface design, usability testing, systems engineering, data gathering, task flow re-engineering, detailed screen design and expert reviews.

Ms. McGee holds a U.S. patent for the design of an innovative user interface for an award-winning voice/data/video collaboration system. She's worked in the e-commerce, travel and telecommunications industries, as well as with government agencies. Her clients include American Express, Centers for Disease Control, Nextel, Mercedes Benz, Social Security Administration, Disney and McGraw-Hill. Visit humanfactors.com/about/april.asp.