Angela Sinickas

About the Session

Calculating the ROI on Your Communications

Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses. In this session, you will learn how to plan communications in a way that ties to behavior change. Ms. Sinickas will share examples of how other organizations — including government entities — have calculated the return on investment (ROI) for both internal and external communication.

Biography

Angela Sinickas, ABC, IABC Fellow, President of Sinickas Communications, Inc. Sinickas Communications has been helping organizations plan and measure successful communications for more than eight years. Ms. Sinickas' prolific publications and speaking engagements in 24 countries have made her name synonymous with practical measurement of organizational communication. 

Ms. Sinickas is the author of the manual "How to Measure Your Communication Programs," a regular columnist for Melcrum’s Strategic Communication Management magazine and on the editorial boards of two professional journals. Her work has been recognized with 15 IABC Gold Quills, including two for her website, which offers more than 100 articles on measurement. Visit sinicom.com.